Singapore operator M1 ’ s CDO Jan Morgenthal and the need to take a customer-centric approach in its ambition to become a digital powerhouse
M1
Singapore operator M1 ’ s CDO Jan Morgenthal and the need to take a customer-centric approach in its ambition to become a digital powerhouse
Since the launch of its commercial services in 1997 , M1 Limited has achieved many firsts . It was one of the first operators to be awarded one of Singapore ’ s two nationwide 5G standalone network licences , the first operator to offer nationwide 4G service , as well as ultra high-speed fixed broadband , fixed voice and other services on the Next Generation Nationwide Broadband Network ( NGNBN ).
Today , as a subsidiary of Keppel Corporation , M1 offers a wide range of mobile and fixed communication services to consumers , while delivering an extensive suite of services and solutions to corporate customers including symmetrical connectivity solutions of up to 10Gbps , managed services , cloud solutions , cybersecurity solutions , Internet of Things and data centre services .
A highly competitive market , Singapore today has four different MNOs in the market with a number of mobile virtual network operators ( MVNOs ).
“ For a city state which has got slightly over five and a half million people , there are quite a lot of operators trying to get their mobile and their fixed line offerings out there in the market ,” explains Jan Morgenthal , M1 ’ s Chief Digital Officer .
This role of CDO , he explains , is more involved than a traditionally more strategic position . “ I ’ m actually overseeing the entire
52 September 2023