Mobile Magazine - September 2023 | Page 87

DISH NETWORK

“ There ’ s a tremendous opportunity for the business , and I think it ' ll really give us the ability to grow lots of revenue in a way that ' s different to our competitors ”

DAVE MAYO EVP OF NETWORK DEVELOPMENT , DISH WIRELESS
Once the DISH 5G network covers at least 75 % of each economic area within the United States in June 2025 , DISH will have reached its final milestone , mandated by the FCC , to move on to the next phase of its expansion . This next milestone step is mandated for June 2025 ( by the Federal Communications Commission ). “ Frankly , beyond that , we ' ll build things as and when they make financial sense ”, Mayo adds .
The combination of roaming agreements , while building out its own network in key markets nationwide , is a clever , efficient way of operating . In an age of digital transformation , many companies are going all-in on their infrastructure at once without the business case to support it – and that can be fatal for businesses . It ’ s better to build up gradually and create the waves needed to justify further growth , as Mayo establishes .
“ We think we ' ll reach what constitutes ‘ critical mass ’ sometime next year , approximately covering a 230-240 million population area .”
Entering the enterprise market - the next phase for DISH The next step in DISH ’ s wireless expansion plans is branching into the enterprise market . And , while DISH has only just started
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