DISH NETWORK
Exploring
The Possibilities of DISH Wireless
to embark on this project - and is still looking to break into the market proper - the future prospects look hugely promising .
Bye explains that DISH sees enterprise as an enormous opportunity , and the numbers in question are not insignificant . “ Today when you look at the wireless market , it represents about $ US280bn of revenue , but it ' s dominated by consumer services and consumer rate plans , unlimited plans , SIM cards and smartphones .”
“ We at DISH actually look at the market very differently . When I look at the enterprise market today , companies in the United States are spending nearly US $ 1tn dollars a year on services , and that covers everything from communication to software .”
The market is three to four times bigger than the wireless market alone , and wireless service providers are capturing a very small share of that – which businesses are spending on technology and services . “ So , when we look at the enterprise market ,” says Bye .
“ Enterprise customers are looking for how they can take advantage of technology and networks to drive their efficiency , to improve their profitability and to drive productivity into their enterprise .”
As such , the question becomes , how can DISH ’ s wireless network and connectivity be used to achieve these objectives ?
“ We see our network and the platform that we ' re building , as becoming part of the fabric of that business . We think of it as part of its actual nervous system , which will enable that business to grow to achieve its objectives , while we can be a partner and a solution to the problems that they ' re facing ”, explains Bye .
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