GAVIN PATTERSON
IOT
resources to MEF ’ s membership . This incorporates a range of small , medium and large companies delivering wideranging services , across diverse sectors , which together embody the entire mobile ecosystem .
“ It is a very exciting position ,” Gavin shares . “ My own journey into the world of data is really one of organic evolution .”
Gavin ’ s career started 35 years ago , working for English-language daily newspapers in Hong Kong . After returning to the UK , Gavin became Editorial Director for a stable of B2B telecoms publications . “ In 2010 , with a former colleague , we set up Mobilesquared to research and deliver data insights into the burgeoning world of the mobile internet and , specifically , around mobile commerce , mobile advertising and mobile business messaging ,” Gavin adds .
Now at MEF , Gavin released the first iteration of MEF Data , covering 218 countries rolled up to regional and global views of the general mobile ecosystem from each country .
“ As the primary not-for-profit global trade association for the entire mobile ecosystem , you can understand that the remit is , to say the least , varied .”
The increasing use of smartphones and other connected mobile devices has seen a surge in the amount of data flowing through telecom networks and data analytics plays a pivotal role in driving improvements across various operational and strategic areas .
“ I ’ d argue there is now widespread acceptance that utilising data management , data monitoring , benchmarking , or trend and pattern
GAVIN PATTERSON
TITLE : DIRECTOR OF DATA
COMPANY : MOBILE ECOSYSTEM FORUM ( MEF )
INDUSTRY : MOBILE LOCATION : UK
Gavin Patterson is Director of Data , the Mobile Ecosystem Forum ( MEF ), where he focuses on crossindustry best practices , anti-fraud and monetisation . He works with MEF members across the world and supports them in networking and collaboration .
analysis can drive real benefits across all parts of the ecosystem ,” Gavin continues . “ Whether that be in terms of customer personalisation , network optimisation , operational efficiencies , revenue optimisation , fraud detection and even regulatory compliance .”
Gavin sees potential to transform the customer experience and thinks it has already been transformed to a large extent .
104 September 2024