IOT
As mobile users , we are all now pretty familiar – if not 100 % comfortable – with the fact that by signing up to certain mobile apps , or using certain mobile services , we agree to share some of our personal data and , hopefully , receive some form of benefit or value in return .
“ In its simplest form , think how personalised recommendations are used to improve customer loyalty , segmentation strategies are used to enhance customer engagement , or predictive models are used to inform retention strategies and improve customer satisfaction ,” Gavin adds .
In January , Claire Maslen joined the Mobile Ecosystem Forum ( MEF ) as Programme Director for Commerce and Payments , where she is responsible for developing the programme on Commerce & Payments .
“ I ’ m excited to be involved with MEF and have the opportunity to kick off a new ecosystem focussing on Payments & Commerce ,” shared Claire .
ABOUT MEF
MEF offers members a global platform to raise their profiles , strike up new industry partnerships and influence the industry agenda in several different ways :
• Pooling the expertise of members to create reports , white papers , lead conferences and build other educational documents .
• Offering members the space to collaborate with ( and learn from ) each other via webinars , virtual and physical events , working groups and informal networking .
• Make an impact on where the MEF can affect market behaviour as members collaborate on best practice schemes , industry code of conducts , antifraud initiatives , registries , regulatory consultations and many more .
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