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Part of Claire ’ s work will be in Direct Carrier Billing ( DCB ), a mobile payment method which directly charges customers on their mobile phone bill when they make a purchase . MEF has a rich heritage in DCB , which has always been a fantastic resource for members and the wider community when it comes to knowledge in this area .
Claire is familiar with many of the digital ecosystems across the mobile sector , but it is Payments and Commerce which she sees as having potential for growth in developed and emerging markets .
“ We speak a lot about the customer experience , but mobile also has a role to play for businesses – from a micro merchant being able to accept payments by tapping their phone against the phone of their customer , to a large retailer adopting UWB ( Ultra Wide Band ) and having truly seamless check out experience , there is so much opportunity .”
The current digital wallet experience is only delivering a fraction of the capability Claire envisages . With the introduction of AI into the handset operating systems , along with regulation to support alternative payment methods , she expects the next decade to be revolutionary .
“ Over the past two decades or so , our mobile devices have become so embedded in our day to day activities , it was only natural that the Mobile Operators and handset vendors began to recognise the need to work with adjacent industries and deliver products and
“ I ’ m excited to be involved with MEF and have a great opportunity to kick off a new ecosystem focussing on Payments & Commerce ”
CLAIRE MASLEN PROGRAMME DIRECTOR FOR COMMERCE AND PAYMENTS , MEF
services that consumers really needed , healthcare , education , entertainment and of course financial services .
“ From being able to access your mobile banking information , to the creation and daily use of digital wallets for payments , mobile is leading the way with the customer experience ,” Claire says . “ Paying for shopping , booking a taxi , buying event tickets , even splitting a bill with friends , have all become utilities through our mobiles . It ’ s what we expect as a minimum .”
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“ Digital Wallets play a crucial role in this by adding security features and storing payment information to enable seamless transactions ,” Claire concludes . “ I think our Wallets will become smarter and offer more opportunities around protecting our personal data .”
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