Mobile Magazine January 2022 | Page 13

EDITOR ' S CHOICE

WHO ' S WINNING ? ADVERTISING VS AD-BLOCKING Aditya Padhye , General Manager , Trestle at eyeo , breaks down the evolving relationship between smartphone users , advertisers , and ad-blockers .
SAMSUNG BESPOKE WORKED FOR FRIDGES , BUT WILL IT SELL PHONES ? If the new bespoke designs available for the new Samsung Galaxy Z Flip 3 look familiar , it ’ s because they might match your refrigerator .
COULD VIDEO GAMES INSPIRE REAL-LIFE INTERIOR DESIGN ? Games like the Sims 4 contain thousands of build-and-buy objects , allowing almost limitless opportunities to experiment with interior design .

BY THE NUMBERS

1 billion 5G subscriptions

569mn Global 5G Subscriptions ( 2021 )

1.08bn Global 5G Subscriptions ( 2022 )

� TPG TELECOM Australia ’ s third-largest telecom carrier gave its network a big boost recently with the launch of its SA 5G network core , which cuts latency by about 30 %.
� US BROADBAND The Biden administration ’ s infrastructure bill is setting aside about $ 65 billion to expand broadband access and 5G connectivity across the United States .
� HUAWEI Yet again , the doors to a lucrative overseas market have shut on Huawei ’ s 5G business , with Canada becoming the latest country to ban the Chinese tech giant from its networks .
� MALAYSIAN 5G Even as its neighbours expand their 5G networks further , Malaysia ’ s 5G regulatory body has yet to begin spectrum negotiations with the country ’ s major telecom carriers .
� US AIRCRAFT Each new generation of cellular technology has messed with some existing tech , from electric wheelchairs to pacemakers , and US airlines are worried that newly released 5G spectrum could cause serious issues for the altimetres used to land commercial airliners on autopilot .

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