Telefonica Enterprise and MNC , the dedicated business-focused arm of the global integrated telecoms company that delivers digital solutions such as cloud and security and telecommunications services to help customers realise the possibilities of technology .
As such , digital transformation is Morse ’ s bread and butter . However , far from using the phrase as a buzzword or at veneer level , he believes it important to explore what it means in practical terms . “ Some look at digital transformation as a transition from a manual process to a digital service , for example ,” he explains . “ In my opinion , that ’ s digital progress rather than transformation . The latter , for me , is in the introduction and use of digital solutions that bring positive change to how an organisation works , both as a business internally , and more importantly , how it services its customers . You can see the impact of such transformation and disruption across nearly every industry , from retail through to how we book a cab or use room share services instead of a hotel .”
Morse is keen to reiterate that true digital transformation should be considered across every business function , not merely in how it impacts or changes existing services . This , he adds , is his focus at Telefonica : “ Our broad and progressive portfolio lets us support transformation at the customer ’ s pace , whether that ’ s optimising their current solutions or deploying new innovative solutions .
35 www . mobilemagazine . com