XR – VR and AR – Extended Reality : “ These technologies will now likely begin to take off for a couple of reasons . As a more remote , but better connected world , I foresee development of dedicated VR technologies beginning to increase , using UC & C solutions for the majority of communications day to day but then dropping into VR for a focused project , such as a tour of a building or review of an engineering component . AR Glass technology will likely be re-introduced by one of the tech giants very soon - as we see the growth of multi-tasking consumption of media , glass is an obvious solution to enable . Couple it with voice technology and imagine watching a movie and saying out loud ‘ what else was that actor in ’ and an instant view in your peripheral vision shows you a list of the films they had appeared in .
“ In industry , the use cases are perhaps more precise , with AR technology already present in utilities , where an field operative can see underground asset using AR and the screen of their phone . As the progress of smart cities and IoT solutions continues , AR will offer a wide range of opportunities .”
Big Data : The power that data insight can offer is incredible and in my opinion is greatly underutilised . The O2 data sets gathers population movement and demographic data insight from over 25 million UK mobile users , the data is fully anonymised and aggregated , only using data at a crowd level data to understand patterns and trends , making it one of the most accurate and securest data sets in the UK . As an example , we ’ ve worked closely with a number of government departments and a wide range of pandemic research organisations during COVID-19 to provide critical data on the movement of people prior to lockdown and insight on overseas travel and visitors to the UK from countries with high cases of COVID . While it may only offer a small contribution to the wider situation we are incredibly proud to have supported the country , government and citizens during this challenging time .
Our work here will continue as we now support a number of clients in the business arena to understand the travel and movement of people in our post COVID new normal . This is a critical time for many organisations and data insight will be key in supporting their businesses .
39 www . mobilemagazine . com