TECHNOLOGY
60
“By changing nothing , nothing changes ”
— Noha Samara , Head of Customer Logistics ( MENA ), HMD Global the behind-the-scenes operations are the glue holding the resurgent Nokia phones together . In the world of ecommerce and next-day deliveries , fulfilling customer orders in the most timely and efficient way possible is the backbone of any consumer brand growth . Not only is logistics responsible for delivering on customer purchasing , but also on the wider brand promise of reliability , performance , and customer-centricity .
Noha Samara , Head of Customer Logistics for the Middle East , North Africa ( MENA ) region , leads the function in some of HMD Global ’ s most diverse and fast-moving markets . Samara joined HMD Global at its inception , moving on from successful periods in the customer logistics wings of Microsoft and Procter and Gamble . Educated at Ain Shams University , Samara graduated in 2006 with a BSc in Electrical , Electronics and Communications Engineering , and in 2011 completed her MBA from The American University in Cairo . “ I started my career with Procter and Gamble in manufacturing , and then I moved into the supply chain and fell in love
JULY 2020