NOTTINGHAMSHIRE COUNTY COUNCIL
We ' re a company who act as designers and developersfor-hire . We come up with great projects and great ideas , then we leverage the latest technologies such as the Microsoft HoloLens to develop the content .”
Phillip Hasted is every bit the unconventional business director . Stylewise , he ’ s akin to a rockstar turning up for a casual magazine interview – albeit one equipped with a bottle of water and some mind-blowingly expensive headsets over the usual suspects . But it ’ s exactly this unconventionality that sets the augmented and virtual reality development agency , Gooii Ltd , apart from others .
“ Myself and some of the other directors used to work together , and we had a vision to begin a far more ambitious and creative company than the one we used to work for , so we left to start Gooii ,” Hasted says proudly .
To be truly innovative , especially in a society increasingly led by the evolution of technology , a certain amount of risk and outof-the-box thinking is needed . Luckily , Gooii is more than capable of this , its partnership with Nottinghamshire County Council being the perfect example .
“ Ceren contacted us and asked us to be part of the project ,” says Hasted . “ Our aim is to deliver 5G connectivity to rural areas . And , specifically from our perspective , we wanted to bring Robin Hood to life . So our
44 May 2022