Mobile Magazine May 2022 | Page 45

PARTNERSHIPS IN FOCUS

GOOII LTD ’ S ROLE IN GROUNDBREAKING 5G CONNECTED FOREST

One of Gooii ’ s Directors , Phillip Hasted , explains how the virtual and augmented reality development agency lent a hand to NCC to bring Robin Hood to life

big , ambitious idea was to bring Augmented Reality content to the forest , via the interactive holographic movie , ‘ Robin Hood : An Arrow Through Time ’.”
“ Now , we ' re in the position of trialling everything . The 5G technology has been installed in the forest , we ' ve developed the content , and now we ' re running the experience to see how it works with the network ,” explains Hasted . “ We ' re also trying it out with visitors so they can provide us with real world feedback , which we can then use to improve the holographic experience .”
So , with the trials almost over and launch just around the corner , what ’ s next for Gooii ? “ The aim of Gooii as a company is to try and deliver innovative content that ' s using the latest technologies ,” says Hasted . “ So we ' ve got future collaborations after this project as well , where we ’ re going to be working with NTU . We ' re also planning on working with Netmore on more projects , too .
“ As well as working with the council , we ' re all going to continue this ecosystem outside of these two projects and hopefully collaborate more going forward .”
Hasted concludes : “ As a company , we ' re trying to deliver excellence wherever we can . So we ' re all for our employees and working with our clients – we just really want to push the boundaries of what ' s possible and deliver the best projects we can , using technology to blur the lines between AR & VR , cinema , theatre and live events .” mobile-magazine . com 45