Mobile Magazine May 2024 | Page 141

The 2023 Buying Green Report , released in conjunction with Earth Day , shows that despite consumer prices rising substantially due to global inflation , consumers are increasingly willing to pay more for products in sustainable packaging . Overall , 82 % of respondents would be willing to pay more for sustainable packaging , up four points from 2022 and eight points since 2021 , signalling that even with a worsening economic situation , the environment remains a consumer priority . Younger consumers ( 18 – 24 year-olds ) are even more willing , leading at 90 %.
Investing in green initiatives Beyond their products and operations , mobile companies are also investing in broader sustainability initiatives .
This includes funding research and development of renewable energy technologies , supporting environmental conservation projects , and advocating for policies that promote sustainability and combat climate change .
By leveraging their resources and influence , mobile companies can drive positive change on a global scale . mobile-magazine . com 141