LIFETIME OF ACHIEVEMENT IN MOBILE
“ Our products and services have never been more important to how our customers live and work ”
ALLISON KIRKBY CHIEF EXECUTIVE , BT GROUP
It is the hope that Allison completes something similar at BT Group , as the organisation seeks to streamline operations . The company is currently undergoing a large programme to cut costs , which includes cutting more than 40 % of its total global workforce .
Positioning BT ahead in a transformative digital era Speaking at Digital Transformation World in Copenhagen 2023 , Allison explained how network leadership should remain a crucial brand strength in order to facilitate growth . She also cited the need for collaboration , in addition to reinventing corporate culture to prompt sustainable growth , rather than short-term gains . “ Culture can at times be