WATCH NOW softer and intangible , but it ’ s not ,” she says . “ It ’ s especially key to transformation success in these large , once incumbent telcos , because you ’ re not just having to transform what you do . You ’ re having to transform how you do it .”
The task ahead of Allison is no easy one , but she is well-equipped to handle greater business focus on BT ’ s areas of interest , expanding its enterprise standing , in addition to prioritising full fibre broadband and 5G growth .
Numerous reports have shown that Kirkby will be keen to extend EE ’ s leadership in 5G in particular . BT announced in January 2024 that it was ahead of its competitors in building the UKs largest shared rural network , having hit targets six months ahead of schedule .
The EE 5G network has already reached 72 % population coverage across the UK . “ BT is such an important company for the UK and our many customers both in the UK and internationally and is uniquely placed to help everyone benefit from the rapid advances in digitalisation ,” she said at the time of her appointment .
“ Our products and services have never been more important to how our customers live and work , and thanks to the significant investment BT is putting into digital infrastructure and in the modernisation of its services , I see us playing an even more important role going forward .”
She added : “ I ’ m fully supportive of our strategy and am excited about leading it into its next phase of development , as we grow to support customers , shareholders and the UK economy .” mobile-magazine . com 33