TMT
“Gaming remains one of the powerhouses of the global E & M industry ”
WERNER BALLHAUS GLOBAL ENTERTAINMENT & MEDIA INDUSTRY LEADER , PWC GERMANY
a significant shift from 55.2 % in 2018 . Concurrently , global internet access is poised to ascend to a monumental US $ 1tn market , buoyed by a tripling in annual data consumption between 2022 and 2027 . This digital revolution not only reshapes consumer behaviour but also redefines the contours of content creation and distribution strategies across the industry .
Gaming ’ s enduring dominance With global gaming revenues forecasted to soar to US $ 312bn by 2027 , gaming remains vital to the E & M industry growth . Werner Ballhaus emphasises the sector ’ s significance : “ Gaming remains one of the powerhouses of the global E & M industry , embracing emerging technologies such as generative AI to drive innovation , scale , and efficiency .”
Following a hiatus during the COVID- 19 pandemic , live sectors are also experiencing a renaissance , outpacing the overall E & M industry . Live experience revenues are slated to grow at a robust 9.6 % CAGR through 2027 , according to the report , highlighting the allure of immersive live experiences . From cinematic box office revenues to the burgeoning e-sports phenomenon , the live sector heralds a vibrant resurgence on the horizon . mobile-magazine . com 87