TMT
The MENA ’ s E & M growth The Middle East and North Africa ( MENA ) region is witnessing a remarkable surge in its media and entertainment sector , driven by cultural transformations and technological advancements . The industry ’ s value is expected to soar to US $ 49.9bn in the region by 2029 , according to a report by Mordor Intelligence .
The burgeoning youth population in the MENA region is at the forefront of driving change , with a growing appetite for digital content and entertainment . The increasing adoption of mobile internet services , projected to reach around 357 million users by 2025 , is providing a crucial impetus to the market ’ s growth . Moreover , the average of 3.5 hours spent daily on social media platforms by individuals in the MENA region underscores the significant role of social media in shaping media consumption habits .
Saudi Arabia , with its ambitious Vision 2030 , is also spearheading the transformation of the media industry in the MENA . With nearly 30 % market share in the MENA media industry , Saudi Arabia is strategically
88 May 2024