Mobile Magazine May 2024 | Page 90

WERNER BALLHAUS TITLE : GLOBAL ENTERTAINMENT & MEDIA INDUSTRY LEADER
TMT

WERNER BALLHAUS TITLE : GLOBAL ENTERTAINMENT & MEDIA INDUSTRY LEADER

COMPANY : PWC GERMANY INDUSTRY : CONSULTING LOCATION : GERMANY
Werner Ballhaus is currently the Technology , Media and Telecommunications ( TMT ) Industry Leader at PwC Germany , with responsibilities across advisory and assurance services . For many years – Werner Ballhaus joined PwC in 1994 – he has been supporting his clients navigate the TMT industry , which has changed a lot due to digitisation . investing in developing the sector to offer more entertainment options , enhance media quality , and promote its national heritage and ideals . The recent lifting of the 35-year ban on cinemas in 2018 has propelled the kingdom ’ s cinema and filmmaking industry , with significant investments fostering local productions . Digital media giants like Netflix , Amazon and Intigral are reshaping audience engagement with entertainment through over-the-