“ We have seen impressive growth in the entertainment and media industry over the past two years ”
WERNER BALLHAUS GLOBAL ENTERTAINMENT & MEDIA
INDUSTRY LEADER , PWC GERMANY top platforms . The preference for OTT services , coupled with advancements in mobile technology and internet connectivity , is propelling the sector ’ s expansion . Platforms like Jawwy TV and Dawri Plus are catering to the digitally savvy populace , offering immersive content experiences across various devices .
The convergence of mobile technology with media and entertainment has unleashed a wave of innovation , with streaming services , augmented reality ( AR ), virtual reality ( VR ), mobile gaming , and Gaming as a Service ( GaaS ) emerging as key trends . These trends are not only reshaping how content is consumed but also offering new avenues for engagement and revenue generation .
News consumption in the MENA A report by Strategy & Middle East and Google News has revealed that this wave
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