“ The rapid changes in the news media industry in the MENA region have created real avenues for growth ”
KARIM SARKIS PARTNER , STRATEGY &
of innovation is also creating an evolving landscape of news consumption in the MENA region .
According to the report , a significant 68 % of consumers in the MENA region now rely on social media as their primary source of news . This reflects a notable shift in traditional news consumption habits . Furthermore , 90 % of respondents prefer accessing news through their mobile phones .
The report , entitled ‘ Building a Vibrant News Industry in the Middle East and North Africa ,’ analysed three of the largest news markets in the MENA region : Egypt , Saudi Arabia , and the UAE . Together , the three markets account for 80 % of advertising spending in the region ’ s entertainment and media industry .
The report highlights a decline in newspaper and magazine revenues in the MENA region since 2018 . The forecasted compound annual growth rate ( CAGR ) for their revenues
92 May 2024