again ensuring that the organisation is present on the relevant and preferred channels of their customers to provide access . Part two is harnessing tools such as the haptics of the mobile device to drive a value exchange that is interactive and engaging . This could be to use scratch screens to reveal a promotion or to gain customers insights as they swipe left or right to register their preferences or interests . Part three is to leverage the immediacy of mobile channels to enable enterprises to become scientific with their send time and resultantly maximise conversion by delivering the right message during the moments of relevance . With a native capability on every handset , SMS is an effective vehicle to address a large audience and engage with immediacy . 90 % of messages are read within 90 seconds and unlike some alternative
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