PEOPLE MAKE THE PRODUCT
CHEETAH DIGITAL
118 younger channels the technology is not a barrier , where there is the same level of familiarity to a 17 year old as a 70 year old .”
In addition to data acquisition , mobile technology can also offer it ’ s own additional behavioural and contextual data insights to drive personalisation . By observing frequency and recency data from an app , enterprises can ensure that they are addressing customer needs in line with their interactivity and associated customer lifecycle placement . Location is another asset that can trigger contextual real time engagement as consumers enter or exit a geo-fence or taking it to a macro level , it could enable a retailer to review environmental conditions and promote raincoats to one customer and swimwear to another based on the weather at the time of send .”
PEOPLE MAKE THE PRODUCT
Cheetah Digital is an organisation rooted in driving business outcomes . To realise that it ’ s imperative to have people lasered on business goals rather than vanity metrics . “ Whatever vertical you ’ re in , you need to focus
on the metrics that move the needle , not just those that look good on paper .”
When it comes to the importance of its people , Gladwin explains that at Cheetah Digital the company has an in house services organisation to provide its customers with support and account management services – which is something that Gladwin believes distinguishes the company from its competition . “ Our in house services organisation have a very intimate understanding – not only of the client – but with our technology . This native expertise enables them to not only consistently drive and deliver results through implementation and design ,
NOVEMBER 2020