A GOLDEN OPPORTUNITY
EMBRACING DIGITAL TRANSFORMATION FROM THE INSIDE OUT
9MOBILE
126
“ The sheer enthusiasm of the team here , the talent and passion they have for the business made for a nice welcome ”
— Alan Sinfield , CEO , 9mobile
A GOLDEN OPPORTUNITY
Founded in 2008 as Etisalat Nigeria , 9mobile rebranded in 2017 to better reflect both the company ’ s identity as a wholly-Nigerian owned , Nigerianfocused MNO , and its commitment to delivering innovative , best-in-class services to its customers . Currently , 9mobile is the fourth-largest telecom in Nigeria , a fact which Sinfield fully intends to remedy .
“ There ’ s no reason for us to be in fourth position in this market . We have the same foundations from which to work from as the other operators in Nigeria , so when you compare our 13 million customers to the leading telecom players in the country , some of which have between 50 and 70 million , there ’ s no reason why we shouldn ’ t be in the same space ,” he explains . “ We have lofty goals , but every intention of achieving them .”
EMBRACING DIGITAL TRANSFORMATION FROM THE INSIDE OUT
Sinfield and 9mobile are in the process of acting on a five-year plan to transform the business into a leading competitor in the Nigerian telecom market . In order
NOVEMBER 2020