to realise the company ’ s full potential , Sinfield explains that new technologies have a key role to play , both in 9mobile ’ s internal operations and regarding the offerings to its customers .

“ We ’ re in a fast-moving world . There ’ s so much happening right now around technological innovation , from AR and VR to robotics . A lot of what we ’ re looking at centres around applying the latest technological advancements within the operation to streamline and make it more effective ,” he explains . “ We ’ re also paying close attention to the evolution of IoT , and how best to adopt that technology internally , as well as

EXECUTIVE PROFILE :

Company : 9mobile Location : Nigeria

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Alan Sinfield is a hybrid senior executive with experience and expertise in the telecommunications , banking and fintech industries . He has held board and senior leadership roles in several companies , including mobile , fixed line and broadband data operators , and in the fintech and banking sectors across emerging markets in Asia , Africa , the Middle East , and Europe . He served as CEO for four years at Ooredoo ( Starlink ), a subsidiary of the listed Qatari Telecommunications Group , as well as serving as Chief Information Officer and Chief Customer Services Officer at Orascom Telecom ( IraQna ), a subsidiary of the listed Egyptian Telecommunications Group . Furthermore , he has held the role of Chief Executive Officer at Amara Communications Co . ( ananda ), a 4G LTE mobile broadband operator in Myanmar , from 2018 to 2019 , and also held the position of CEO at Cadcomms ( qb ), a full-service Mobile Operator in Cambodia , from 2010 to 2017 . www . mobilemagazine . com