EXECUTIVE INSIGHT
“ For companies like Sinch , that specialise in messaging services , Apple ’ s adoption of RCS presents a massive opportunity ”
could transform brand-consumer interactions and allow people to have more personalised and engaging interactions in the digital space .
Q . TELL US ABOUT SINCH AND SOME OF THE OPPORTUNITIES AND CHALLENGES YOU FACE IN YOUR ROLE .
» Sinch is a Communications Platform as a Service ( CPaaS ) company that empowers brands to connect with customers via SMS , WhatsApp , RCS , email , voice and more . Since being founded in Sweden in 2008 , we have expanded operations to over 60 countries . Sinch facilitates nearly a trillion interactions annually , making us one of the leading platforms in the market .
I explain Sinch ’ s strategic direction and value proposition to the market and conversely give advice to our senior and product leadership teams about how we best evolve Sinch based on where our market is heading .
Both the business communications industry and Sinch itself are in constant and rapid change . Staying abreast with changes both internally and externally are paramount for me to be able to provide value in my role . Being in constant contact with customers , partners , suppliers , competitors and colleagues is the best way for me to stay informed and to be able to draw conclusions about the future .
Q . WHAT ARE YOUR PREDICTIONS FOR APPLE ’ S ADOPTION OF RCS ?
» Apple ’ s move will kickstart brands ’ adoption of RCS which in turn will unlock more personalised messaging ,
44 November 2024