EXECUTIVE INSIGHT
Q . HOW COULD THIS ELEVATE APPLE ’ S MESSAGING SERVICE OFFERINGS ?
» RCS offers some significant improvements to Apple ’ s native messaging app by enhancing its functionality . Features like real-time replies , multimedia capabilities , and read receipts make conversations more interactive and engaging .
In addition , RCS enables business initiated services which Apple Messages for Business does not . On the consumer side , the move also crucially bridges the gap between Apple and Android users . In particular , it resolves the long-standing issue of group chat compatibility between iOS and Android devices , offering a more unified experience . be able to leverage this channel to over time reach close to 100 % of the mobile population across Android and iOS .
RCS will also be instrumental to improving customer trust through verified messaging . In an era saturated with cyber attacks , our research found that 77 % of users prefer verified messaging over regular SMS , and 71 % feel more confident about a business using verified messaging . The RCS capabilities allow for the inclusion of verified sender information , providing a more trustworthy customer experience . The ability to interact with consumers on a more secure platform helps build customer loyalty , create meaningful connections and ultimately drive sales .
Q . COMING BACK TO SINCH : WHAT ’ S NEXT FOR THE COMPANY ?
» For companies like Sinch that specialise in messaging services , Apple ’ s adoption of RCS presents a massive opportunity . As more brands embrace RCS , Sinch ’ s services will become even more critical in helping businesses navigate this richer communication landscape .
The success stories of brands like Picard , which saw a 42 % increase in customer engagement after adopting RCS , demonstrate the potential for Sinch to play a key role in this growing market .
Sinch will likely continue to innovate and expand its services to meet the increasing demand for interactive , real-time and secure customer messaging solutions .
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