EXECUTIVE INSIGHT
Robert Gerstmann with a team member at Sinch ’ s Stockholm office
leading to increased customer engagement and loyalty .
As more companies will leverage RCS , the potential for more dynamic brand-consumer interactions will grow as well , transforming how businesses communicate with their audiences . Sinch ’ s data shows people are 74 % more likely to engage with a brand through RCS .
Q . WHY WILL RCS ADOPTION BE TRANSFORMATIVE FOR BRANDS ?
» Apple ’ s historically slow adoption of RCS has been a topic of discussion , but the shift will have a profound impact on brands . More than one billion Apple devices will now enter the RCS ecosystem meaning brands will
“ As more companies will leverage RCS , the potential for more dynamic brand-consumer interactions will grow as well ”
46 November 2024