Mobile Magazine September 2021 | Page 26

ASIACELL

“ Asiacell is king in terms of its position as the leading player in the Iraqi telecom sector ”

CHRA HUSSAIN , CCO , ASIACELL
Continuous Improvement - Internally and in the Community In order to ensure that its customer experience remains the best available to Iraqi consumers , Asiacell is driven by a doctrine of continuous improvement and training , in order to better understand , build relationships with , and serve its customers .
“ We are developing a full digital transformation strategy across both sales and customer care , which will be our main segments of focus for the foreseeable future ,” says Hussain . “ Beyond the technical side of things , Asiacell is committed to serving communities . We are here to serve Iraq by supporting culture , the arts , sports , and youth development throughout the country .”
In May of 2021 , Asiacell announced a collaboration with the United Nations Development Programme in Iraq , signing a two year memorandum of understanding ( MoU ) to boost youth employment and strengthen Iraq ’ s micro , small , and medium enterprises . The initiative will support local startups looking to solve local challenges , connecting them with potential investors , and promoting opportunities for long-term , sustainable youth employment .
“ Along with my team , I have been developing new partnerships and programs supporting many initiatives which aim to help the Iraqi youth to harness their fullest potential ,” says Hussain .
Hussain has also been driving a culture of learning , improvement , and customer centricity within Asiacell itself . “ Almost every company will claim that it has a customer-first philosophy . A closer look under the hood often reveals that
26 September 2021