ASIACELL
LEVERAGING AI TO BETTER UNDERSTAND AND SERVE THE CUSTOMER
“ These days , customers have incredibly high expectations of online retailers , and the most successful companies are the ones that can tailor their offerings and customer communication channels to meet those customers ’ every need ,” says Hussain . “ It can take just one minor inconvenience on that customer journey to lose a buyer and gain a negative review .”
In the pursuit of customer experience perfection , Asiacell has invested heavily in AI-backed customer experience technology over the past few years , allowing the company to “ listen more closely to what their customers want than ever before .” Hussain continues : “ By adopting AI solutions , Asiacell has been able to eliminate much of the guesswork when it comes to understanding our customers . The technology has allowed us to develop personalised experiences by delivering relevant messages to consumers at the right time . It also helps us listen more closely to what our customers actually want from us .”
An added benefit , she explains , is that AI has allowed Asiacell to automate a lot of its mundane processes at scale , freeing up valuable human hours that staff can spend on other areas of the business , like innovation , relationship management , and customer retention . mobile-magazine . com 27