VODAFONE FIJI
“ FOR FIJI , TOURISM HAS ALWAYS BEEN ONE OF THE BIGGEST ECONOMIC DRIVERS . SO , WHEN THE BORDERS CLOSED DOWN , THE ECONOMY SUFFERED ”
VIKASH PRASAD CHIEF TECHNOLOGY OFFICER , VODAFONE FIJI provides a number of basic financial and digital payment services .
“ Launched in 2010 , M-PAiSA now processes over $ 200mn in monthly M-PAiSA transactions , making it a significant player in Fiji ’ s digital and cashless payment space .” This bespoke digital wallet platform , M-PAiSA , has established itself as a market leader in the mobile and digital payment space , with “ high brand equity ” and “ trust as a reliable and robust digital payment platform ”.
Prasad details the effect this success has had in the years since M-PAiSA ’ s launch : “ One of Fiji ’ s fastest growing economic drivers is inward International Remittance . Within a space of 12 months , M-PAiSA has gained a 25 % market share of all inward remits into Fiji .
“ We have taken an advantageous position by being the first to market with our innovative payment services using QR pay . Month-on-month , we see new merchants come onboard with us . Next on the horizon for Vodafone Fiji is to become a scheme
118 September 2023