TECH & AI
Fairphones are designed with modularity and repairability in mind
IMAGE : FAIRPHONE
a screwdriver and the device is easier to recycle once it has really reached the end of its life .
And looking ahead to 2040 , the brand hopes to see a more eco-conscious approach like Fairphone ’ s to be more common practice .
“ Let ’ s be realistic : We likely will not outsell huge competitors any time soon ,” Jopp adds . “ But we need to grow to be an inspiration and to demonstrate that there is a market for ethical electronics and a better way of doing business .
“ We have shown that it is possible to make a profit while also caring about the environment and the people in the supply chain .”
The brand is happy that the world is becoming increasingly interested in
“ There will be no ‘ miracle fix ’ for the problems in this industry ”
ANNA JOPP PRESS OFFICER ,
FAIRPHONE
the way mobile devices are made – but acknowledges more needs to be done .
Jopp explains : “ There is still a lot of work to do . The industry still relies on producing and selling more and more . Life cycles are still very short and longevity is still not being addressed .
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