Mobile Magazine - September 2023 | Page 124

TECH & AI Anna Jopp

TECH & AI Anna Jopp

TITLE : PRESS OFFICER COMPANY : FAIRPHONE
INDUSTRY : ELECTRONICS MANUFACTURER
LOCATION : AMSTERDAM , NETHERLANDS
Jopp is a data-driven communications professional , researcher , award-winning journalist , and multimedia creative with a passion for working on behalf of companies and nonprofits dedicated to sustainability .

“ We need to grow to be an inspiration and to demonstrate that there is a market for ethical electronics ”

ANNA JOPP PRESS OFFICER , FAIRPHONE
“ Phones need to become easier to repair for sure , with upcoming and recent EU legislation certainly a step in the right direction , but we also shouldn ’ t forget about software longevity . We especially need the support of the chipset manufacturers for this .
“ There will be no ‘ miracle fix ’ for the problems in this industry . Eco-friendly packaging is great , but if we look at the 1.4 billion phones sold each year – only around 20 % of which are re-used or recycled – this is simply not the most pressing problem when it comes to smartphones . The biggest impact is likely to come from
124 September 2023